Sales training is effective when a sale person is coachable. It means having a willingness to fail; to get out of their comfort zones. That profound professional humility achieves the best results. Knowing why you want training, setting the tone, having coachable staff, and providing materials relevant for their real work world are critical to the best training and holding them accountable. Trainer is a professional facilitator that brings a lot of energy into the training session, the focus is on skills applications. The session is fun with a lot of real time discussions, exercises, role-plays and problem resolution.