Delivering your solution so that you retain, expand and leverage your customer base. In today’s complex business world, a company must ensure it has the right systems in place for managing customers. One definition of Customer Management would be that it encompasses all the systems, processes and applications needed to manage the customer relationship. Customer Management systems and applications are used to capture, research and analyses information such as customer behavior, buying preferences and demographics. Organizations with a successful customer management system can expect to report higher profits, growth in revenue, lower costs and stronger customer loyalty.